Posts by Rob Taylor

The first thing we hear from many PR reps and marketing teams is that "we don't have a budget for X,Y, or Z." Actually you do, you just need to know how to relate value to an influencer partnership. Once you can associate value with a blogger, you'll see why it's important to find or allocate a budget for influencer marketing.

Whether you are an active blogger or you just think that business management is an interesting thing, you probably know about pitching. Or at least you've heard of pitching and…

People are always asking for some actionable steps for pitching their ideas and creating collaborative campaigns. Well, here we go! This is my process and it's 80% successful. I do…

Keeping sustainability in mind with travel has become paramount to ensuring our kids are able to experience the world as we have, or better. Considering climate change, cultural pillaging, and…

I completely compromised my ethics for blog work. It’s true. I admit it. Yes, I had some shining white-hat moments where I stood up for myself and what I believe,…